Every beginning is difficult.
In 2022, amidst a turbulent market following the economic crisis, Huy and Nga decided to venture into entrepreneurship. Instead of playing it safe from the start, they chose a bold and challenging path – focusing on providing interior design and construction solutions for apartments.
After a year of operation, a major turning point arrived.
During the team restructuring process, several key personnel chose their own paths, creating significant changes in operations. This was also when Huy and Nga were forced to face major decisions about the organization and its development direction. The pressure weighed heavily on the founders – young entrepreneurs who had to both keep the business going and weather the storms of the market.
During the most difficult times, when reflecting on his journey, Huy realized that change must begin with the leader. Huy understood that it wasn’t the market, nor the personnel, but the leader who was the starting point of rebirth. He had to be humble in the face of his success in order to lead with courage and determination, not ego.
Stand Up and Walk with Confidence
The company began its journey of reinvention:
We select people who are a good fit for the journey, rather than those with perfect profiles on paper.
Build your reputation on kindness towards your customers and partners.
Huy’s philosophy is simple yet profound:
“You reap what you sow – if you want to enjoy the sweet fruits, sow good seeds.”
And The Red Sóng’s journey has been nurtured by the kindness in each of its people. A chance encounter with a major client became a subtle turning point in Huy’s journey. Behind the success lies a philosophy of life imbued with compassion, making Huy realize that business can begin from the heart, not just with numbers.
The “An” Project – The First Milestone of The Red Sóng
Throughout our journey, TX’s project has been a memorable milestone. It was The Red Sóng’s first project, and coincidentally, her peaceful smile embodies the spirit that the team strives for.
Ms. TX joined The Red Sóng journey at a time when everything was still full of challenges. But instead of bringing pressure, she brought a sense of peace — something a young business needed more than ever at that time.
From that initial impression of trust, she became not just a client, but also a “silent partner.” When the project went over budget, she chose to trust and work with the team to find solutions, instead of adding more pressure. When maintenance issues arose, she proactively offered support, gently but profoundly.
For Huy and his team, this is the “Peace” project – not because of its name, but because it began with trust, was nurtured with sincerity, and ended with genuine connection.
Generation Z and Their Reflections
Huy shared many interesting things about Generation Z – a generation of young people who are quick-witted, flexible, and highly creative.
Gen Z is quick to process work, adapts well, learns quickly, but is also easily discouraged, works based on emotions, and is always looking for ways to “chill” to balance things out.
You are all talented and creative, but mental resilience and the ability to overcome pressure are still qualities that need to be honed.
Lessons & Guidance
The journey so far has helped Huy and the The Red Sóng team see the path to development more clearly than ever before: to go far, you must go deep — deep in expertise, deep in professional values, and deep in customer trust.
“Just focus on developing your professional skills well.”
“Practice your profession with dedication and build a solid foundation.”
Entering a new phase of development, The Red Sóng positions itself not just as an interior design firm, but as a creative partner accompanying clients on their journey to create complete and distinctive living spaces. The penthouse and luxury apartment market will be the focus – where the team can maximize its strengths in sophisticated design, meticulous construction, and specialized service experiences.
Currently, numerous penthouse projects have been and are being implemented, marking a solid step forward in elevating the brand. Beyond simply perfecting each space, The Red Sóng aims to bring its designs to larger stages, as a way of affirming its unique identity and the aesthetic standards pursued by the team.
Each project with The Red Sóng is not just a construction, but a sophisticated work of art, showcasing the skill and dedication of true professionals.
